Going in 2019, music industry seems to be competitive. Plenty of music is getting streamed free or at the low-cost daily, plenty of podcasts, radio shows online and songs get uploaded on internet. For the music lovers, access to the best albums has not been very simple. Listeners have plenty of choice than before to stream the audio by using various services like Souncloud. Because of increased connectivity of internet and increase in the content distribution choices for the musicians, there is the shift in this industry from the large record conglomerates and independent record labels.
What resulted in this change?
Social media services for music creators have given musicians complete control over distribution of the music and with these services, lots of artists have an option to bypass this industry conventions totally. The phenomenon of the small scale music publishing and increased power for the music listeners has led to the saturated and competitive environment for the music artists.
In digital music environment today, threat for substitution is very high. Artists should not just compete with the other musicians but with recorded archives of the popular bands are available easily to stream on internet for free. Moreover, because of increase in the digital music production creation is accessible than before. Due to this, there are many artists that ultimately leads to huge choice and variety of listeners.
Not just the sales of the musical equipment has risen to the all time highs, however the retro formats of the music storage like cassettes and vinyl have started to make the comeback.
Social media services for music creators have played an important role for rekindling the tribal group mindset. The artists of all industries now do not have to appeal to the people to succeed or make the mark. Instead, the group of hundred loyal fans will allow the artist to pursue their musical dreams.
Results of the drastic change are quite phenomenal. In place of the artists to adhere to some genre’s and change themselves and appeal to vast amount of people, they will remain true to the essence and produce whatever they want. What is more, the fundamental change is aided by certain platforms, where fans will pledge the monthly money to the favourite artists.
Considering all this, there has not been the better time for being an independent musician. This means that the artists, irrespective of genre, will focus on a part that actually matters the most – and that is music. It does not just benefit musicians though. Now, listeners also have plenty of choice than before and various and mass music streaming networks have empowered them for discovering content that they might have missed!
